Thinking types are motivated by a desire for clarity. They excel at relating factual information. They take the role of dispassionate observer and make their points through a logical unfolding of ideas. Thinking types focus on content and organization. With a systematic approach, they use critical analysis to dispel misconceptions and present new material. During revision, thinking types should ensure that they provide enough background material and explain why the subject is relevant to the reader.
Feeling types are motivated by a desire to connect with others. They excel at using writing to forge relationships. Feeling types look for a way to personally invest themselves in their subject. They include anecdotes to illustrate their points. They focus on expression and a sense of flow. With audience needs foremost in their mind, feeling types soften their arguments to create a sense of unity. During revision, feeling types should ensure accuracy and add facts to support their perspective.