Know Your Audience: Emotional Resonance in Fiction

OLYMPUS DIGITAL CAMERAThe first rule of technical communication is know your audience. In fact, this is the first rule of all effective communication. Yet in other fields, writers may not realize it.

Beginning novelists have a lot to learn about craft: showing not telling, the three-act structure, developing characters, crafting  effective dialogue, using sensory detail to immerse the reader in the scene. Yet even if all these elements are in place, the novel can still fall flat.

When I rate a novel on the Goodreads, Amazon, or Barnes and Noble websites, the difference between a 4-star and a 5-star review is often emotional resonance. In short, how happy or uplifted or moved do I feel at the end of the novel?

In fiction, knowing your reader goes deeper than simply understanding the expectations of your genre. What do readers want from the experience of reading fiction? In a post on Writer Unboxed, Lisa Cron, author of Wired for Story, explains it this way:

Story is an internal brain-to-brain, emotion-driven expedition…about how the plot affects the protagonist. The good news is that protagonists are people. Just like you and me. They live and breathe and make decisions the same way we do. The bad news is that writers often tend to leave this crucial layer out, giving us only a beautifully written rendition of the story’s external shell – the plot, the surface, the “things that happen” — rather than what’s beneath the surface, where the real meaning lies.

The story is in how we decide to do things, not simply in the things we do.

As an author, your goal is to create a fictive dream and immerse readers into it. At the same, you must lead readers (baby ducks, as Heidi Cullinan calls them) down the path you want them to go, focusing their attention on things that matter, downplaying things that are less important, and imprinting them on the characters they’re supposed to sympathize with.

For instance, you don’t want your minor characters to be cardboard cutouts, but you don’t want them to be fully realized, either. At a meeting with the Heart of Carolina Romance Writers, Sue Winegardner of Entangled Publishing talked about seeing submissions for YA novels where the main characters are well-developed but the minor characters are stereotypes like “mean girl” and “nerd.” Even walk-on characters should have some trait that makes them real. When a barrista hands your protagonist a cup of coffee, the protagonist could notice the barrista’s chipped nail polish and silver bangle bracelets. This gives life to the story. But you don’t want the protagonist to overhear the barrista talking to a co-worker about how her mother is having a double mastectomy the next day, when you have no plans to go anywhere with that story element. A glimpse into the emotional life of a walk-on character leads readers to imprint on the character, and creates the expectation that the character is somehow important to the story.

Similarly, the antagonist should not be a villain with no redeeming characteristics, yet you don’t want to create too much sympathy him. During the final battle, readers should be rooting for the main character (even if they hope the antagonist can be redeemed). Otherwise, the ending will be unsatisfying, and they’ll be less likely to buy your next novel.

Balancing reader empathy among your cast of characters is essential if you want your stories to linger after the reader has finished the book. Yet it’s difficult for authors to judge this quality on their own. Ask your critique partners and beta readers for feedback in this area. Tweak as needed until your most trusted readers agree you’ve given them the satisfying story they crave.

Cooperation vs. Competition: Gender Differences in Communication

tough boy, smiling girlIn my fiction, I like to explore the conflicts that occur when well-meaning people communicate at cross-purposes. People with different personality preferences have different goals in mind when they speak. Gender differences increase the opportunity for misunderstanding.

This potential source of conflict may be problematic for society as a whole, but it’s great for fiction writers. How can you use differences in communication styles to increase tension in your fiction?

How Men Communicate

According to marriage counselor Lesli Doares, male communication focuses on problem-solving, jockeying for position, and creating boundaries to establish independence. Testosterone makes men sensitive to angry faces. Anger gives men energy: it increases competition and calls them to action. But this sensitivity to anger also teaches men to resist showing emotion. They tend to avoid eye contact, because it can be seen as threatening. As a result, they may misinterpret signs of distress—such as frustration, confusion, or worry—as anger. Moreover, men’s ability to empathize with others is diminished when they’re agitated. Under stress, they often pull away.

How Women Communicate

Women, by contrast, communicate to make connections, build consensus, and minimize differences. Oxytocin leads them to focus on bonding activities. They chat to look for common ground and to establish a sense of community. Women are good at reading subtle emotions. They find competition and conflict to be threatening. They tend to soften directive statements by phrasing them in the form of a question—”Can you take out the trash?”—even though they expect compliance. Under stress, their ability to empathize deepens.

Inherent Conflict

It’s easy to see how, in early human society, these differences in communication styles served the species well. While the women were at the campsite gathering food and caring for the children, men were out hunting game and protecting the tribe against threats. Yet in romantic relationships—or any other relationships between men and women—these diametrically opposed communication styles can create endless frustration, misunderstanding, and even distrust. When a woman chats to create camaraderie, the man goes into problem solving mode. She takes this to mean that the man thinks she’s incapable of solving her own problems. Instead of feeling supported, she feels belittled. The man misinterprets her hurt feelings as anger. He doesn’t understand why she’s angry when he was just offering the helpful advice that he thought she wanted.

Note that the male communication style contains similarities to that of Thinking types, while the female communication style contains similarities to that of Feeling types. But personality preferences are just that—preferences. They don’t necessarily reflect ability. Under stress, women who prefer Thinking may be better able to empathize with others than men who prefer Feeling.

In your own fiction, use these gender differences in conjunction with personality preferences to enrich the character development and deepen the conflict.

There Must Be Some Misunderstanding: Leveraging Personality Type for Effective Communication

The Myers-Briggs theory teaches that we each have preferred ways of communicating. But our preferences may not be the best way of making the message clear to the audience. When writing, we have the luxury of editing what we wrote. Not so in speech. Either way, misunderstanding can ensue when we don’t adequately consider the needs of our audience.

Sensing vs. Intuition

Often, preference isn’t about what we do, but the order in which we do it. For instance, when I’m writing a scene for a novel, I start with the dialogue. Once that’s in place, I’ll add gestures, facial expressions, and movement. Setting and sensory detail come last, because sensing is my inferior function. That part of the scene doesn’t have meaning for me until the rest of the scene is in place.

But the setting elements of the scene must come first for the reader. Readers can’t immerse themselves in the scene until they know when and where it’s taking place, and which characters are there. Is the environment light or dark, quiet or noisy? Are the characters happy, angry, or frightened?

So, too, in spoken communication, Continue reading “There Must Be Some Misunderstanding: Leveraging Personality Type for Effective Communication”