
Self-publishing has made it easier than ever for authors to get their words into print. However, many authors of self-published books have little or no training in page layout. The design principles of desktop publishing can help you improve readability and customer satisfaction. Help build a loyal following with these six techniques:
1. Use white space.
When you’re paying to publish a book, every square millimeter is precious real estate. But white space isn’t wasted space. White space gives the readers’ eyes a place to rest. More importantly, it gives their mind a place to rest, so they can reflect on what they’ve read. This enhances the learning process so that readers will retain more.
To provide white space, use adequate margins. Favor short paragraphs over long ones. Consider page breaks at the end of sections. The small increase in cost will dramatically improve readability. Continue reading “Self-Published Books: Designing for Readability”